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Revolutionary Vet Centre Opens In Ellesmere Port, UK

Animor® Partners With Covéa Insurance To Launch Innovative Veterinary Payment Model at Sainsbury’s....


 Animor® will offer a groundbreaking subscription-based care plan for members with an emphasis on preventative health and regular health checks.  Rather than pay standard pet insurance owners will pay a monthly fee that will cover all veterinary bills and have no point of sale costs. This plan will work alongside a pay-as-you-go pricing scheme for owners who don’t wish to join the membership scheme.    

 Following a dramatic pandemic-related rise in UK pet ownership Animor® Group has brought together a group of highly experienced investors and scale up partners to deliver this revolutionary new approach to first opinion veterinary care across the UK. 

 Animor®’s innovative membership-based model is to be introduced across the country with a chain of modern, purpose-built veterinary centres. The first centre is launching as a new concession at Sainsbury’s Ellesmere Port later this month, with the second planned to follow in Sainsbury’s Sudbury, Suffolk.

 Investors and financing partners for Animor® include Companion Fund (backed by Mars Petcare), CASS Entrepreneurship Fund, FSE Group, Michelson Found Animals Foundation and Covéa Insurance, who are also underwriters for the insurance backed aspects of Animor®’s membership care plans.



 Animor® is set to open its first healthcare centre next to the Sainsbury’s store in Ellesmere Port, Cheshire, in early Autumn 2021. It will enable easy access for both Ellesmere Port’s local residents and visitors to the UK’s largest outlet shopping centre, Cheshire Oaks, which is next door. 

 This is the first of a planned national network of Animor® Veterinary Centres providing first opinion care to both subscription-based care plan members and pay-as-you-go customers. The centres will be purpose-built in easy-to-reach-and-park locations. 

Customer care will be enhanced by smart integration of the latest digital technologies.

 “Advances in animal medicine have progressed rapidly in recent years in parallel with the advances in human medicine and consumer technology, that we’ve all experienced. But the everyday reality is that the ability of many pet owners to get the best treatment and care for their animals is often limited by unnecessary complexity and financial considerations. We aim to change that with Animor®”, comments Patrick Magrath, Founder and Managing Director of Animor® Group.



 Animor® takes a joined-up, preventative approach to pet healthcare, and makes the best use of technology to work with pet owners to keep their pets healthy. 

“What we hear from UK pet owners is that getting veterinary care, and suitable insurance to cover this care, has become increasingly confusing and expensive over recent years. Our aim with Animor® is to deliver peace of mind to our pet owners through a simple, affordable and joined-up approach, where everyone (pet owner, veterinary practice and insurance partner) is working together towards improving pet health.” further comments Patrick Magrath.

 On the basis that different pets have different needs Animor® offers a choice of membership-based care plans suitable for both pet owners who have traditional pet insurance in place and those that are currently uninsured. 

What’s different about Animor®’s approach:

  • Animor®’s healthcare and customer care processes have been designed from the ground up to make best use of the latest digital technologies.
  • Animor®’s Veterinary Centres are purpose-built to deliver high quality pet healthcare, operational efficiency and a market-leading customer experience.
  • Animor® Veterinary Centres will be sited at easy access Sainsbury’s supermarket locations with plenty of customer parking.
  • In addition to its vet centre locations Animor® operates mobile pet clinics which can also visit pet members at home.
  • Animor® monitors the vitality of its pets through regular health checks and focusses on working together with pet owners towards better preventative health.
  • Animor®’s membership-based care plans cover health checks, preventative health treatments, illness related care, out-of-area holiday cover and third-party accident insurance.
  • No insurance related excess payments will be required for those on the relevant Animor® membership-based care plans.

 Sainsbury’s Head of Real Estate Development, Chris Templeman said: “We’re pleased to be trialling Animor®’s new veterinary healthcare model at two of our stores as part of its UK launch. Our concession partners are carefully selected to complement the range of quality, convenience and choice we offer our customers, allowing them to shop with us wherever and however they want.”

Ian Bubb, Director of Motor and Pet at Covéa Insurance commented: “We’re delighted to be partnering with Animor® in providing this innovative membership based pet healthcare service.  Reflecting the changing needs of customers, this new offering will bring insurance into the pet ecosystem and give pet owners more choice in how they manage their pet’s healthcare.  We’re very pleased to be working with Animor® to deliver more flexibility and better outcomes for customers and their pets.”




 Animor® is working to make life better for pets, their owners and the clinicians that care for them. We deliver simple, affordable and joined-up veterinary care to UK pet owners.

 Our business has been designed from the ground up with the experience of veterinary staff and pet owners in mind. We operate modern, purpose-built veterinary centres situated in easy access retail locations and incorporate the latest digital technology to deliver high quality care, communication and customer service.  

Animor® offers two main options to suit different pet owners. A standard pay-as-you-go approach as well as simple membership care plans designed around the premise that everyone wins when pets stay healthy. Our aim is to work with owners to keep pets healthy and try to prevent ill health. When pets do need treatment, these all-inclusive memberships mean there is total alignment and focus on the most appropriate care for the animal. Pet owners also have the peace of mind knowing the cost of their pets’ care is already planned for and affordable.

Our first Animor® Veterinary Centre is in Ellesmere Port, Cheshire situated in a purpose-built building next to Sainsbury’s with other centres due to follow on Sainsbury’s sites across the UK.

We have a strategic underwriting partnership in place with Covéa Insurance to help support and develop the insurance backed aspects of Animor®’s innovative membership care plans.



Covéa Insurance Plc is the UK underwriting business of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France, generating over 16.6 billion Euros in premiums in 2020.   

Covéa Insurance looks after the insurance needs of over 2 million policyholders; delivering financial reassurance through its Standard & Poor’s ‘AA- stable’ rating, as a guaranteed subsidiary of Covéa. 

The company offers motor, household, protection, pet, mid and high net worth insurance and a range of commercial insurance products, through a range of distribution channels.

Employing over 1900 people, Covéa Insurance has a strong people and service ethos.  It holds ServiceMark accreditation with Distinction for its Personal Lines 

operation and its Commercial & HNW Claims teams, as well as Chartered Insurer status for its Commercial business.  Covéa Insurance is signatory to the HM Treasury Women in Finance Charter and the insurance Inclusivity Pledge and has been named one of the top 75 employers in West Yorkshire & the Humber.

Recently, Covéa Insurance has been named as the Best Place to Work in Digital (Large Organisations) at the Digital Technology Leaders Awards and as the Best Employer at the Yorkshire Financial Awards.  They were also recipients of the High Net Worth Product of the Year Award at the Insurance Times Awards, the Staff Empowerment Award at the Diversity & Inclusion in Insurance Awards, and the Diversity Award at the British Insurance Awards.



Companion Fund is a $100 million venture capital fund managed by Digitalis Ventures. Companion Fund provide start-up capital and support to entrepreneurs addressing the needs of pets, pet owners and vets. The fund focuses primarily on the investment opportunities in Digital Health, Diagnostics, Nutrition and Services, but is excited to explore new areas of need with exceptional entrepreneurs. Digitalis Ventures has offices in New York City, San Francisco, Los Angeles and London. 

To learn more, please visit



The Cass Entrepreneurship Fund is a £10 million venture capital fund, investing in early-stage, high-growth businesses in the UK. The Fund was established in 2010 with the generous support of Peter Cullum, as part of the Peter Cullum Centre for Entrepreneurship. The Fund primarily invests in B2B businesses as a lead or co-investor, with initial investments ranging in size from £250k to £500k, with follow-on investments up to a maximum of £1m in any one company. 

We back entrepreneurs who have demonstrated financial traction and possess a clear vision to win market share in growing, addressable markets, with well thought-out growth plans. The Fund seeks to further support portfolio companies through a mentor panel of senior executives with a proven track record in business. 

Portfolio companies also benefit from recruitment and marketing support by way of a relationship with Cass Business School and City, University of London.



The FSE Group (FSE) is a community interest company providing fund management services to investors from both the private and public sectors, delivering debt and equity market gap funding to high growth SMEs.

FSE currently operate funds across London, the South East, East of England, Midlands and Cornwall, with funding available from £25,000 to £2m. 

The FSE team focuses on business potential and works alongside entrepreneurs and SME business owners to help them achieve their growth ambitions.

For more information and to view all funds under management visit: : The FSE Group – Overview of Funds

 For more information or interviews please contact: 

 Patrick Magrath, Managing Director of Animor® Group at or 0333 3447502